ATEEZ's Hongjoong: Fashion as Self-Expression
In a bold move, Hongjoong, the charismatic leader of K-pop sensation ATEEZ, has stepped into the world of fashion design with his debut collection, Petit Coussin. But here's where it gets intriguing: this venture is more than just a creative detour; it's a deeply personal journey of self-discovery and expression.
Hongjoong, the driving force behind ATEEZ's rise to global stardom, has always been about pushing boundaries. From shaping the group's unique identity to becoming the first K-pop boy band to grace the Coachella stage, he's proven his prowess as a visionary. And now, he's adding another feather to his cap: designer.
A Fashionable Journey Begins
Inspired by childhood memories and a desire to bring his inner child to the forefront, Hongjoong's Petit Coussin collection is a four-part fashion show, each segment representing a different time of day. With 24 looks designed by the rapper himself, the show featured an array of young models showcasing his unique vision.
In an exclusive interview with The Hollywood Reporter, Hongjoong shared his journey, revealing how a chance encounter with a designer's workroom sparked his passion for fashion. "I felt something profound," he said, describing the emotion that drove him to create his own fashion line.
The Making of Petit Coussin
Despite ATEEZ's hectic schedule, Hongjoong found time to pursue his fashion dreams. "I have my free midnight time," he explained, adding that he doesn't want to waste a moment. And so, he began his journey, exploring Dongdaemun's markets, taking photos, and choosing materials that sparked his imagination.
The sketches, he admitted, were a challenge, but he persevered, drawing approximate designs and noting the details. It was a process that excited him, reminiscent of his early days in music.
The name Petit Coussin, a twist on his mother's shop name, Petit Cochon, adds a personal touch. "Small pig was interesting," he said, "but I thought pig was not the best name for clothes." Thus, Petit Coussin, meaning little cushion in French, was born.
Style: Onstage vs. Offstage
Hongjoong's style is a chameleon, adapting to the stage and his personal life. Onstage, he embodies the captain image, showcasing ATEEZ's raw and rough edge. Offstage, he expresses his unique personality, choosing clothes that reflect his mood.
"I don't have any plan," he said, "I like to express how I'm feeling that day." It's a spontaneous approach to fashion, one that allows him to connect with his fans and learn from their reactions.
Self-Care and Future Plans
Amidst his busy schedule, Hongjoong finds solace in running and creating. "I always have so many plans," he shared, adding that creating helps him clear his mind. And it's this creative drive that fuels his desire to explore more fashion projects.
"I want to do more projects with my design side," he said, revealing his passion for self-expression through fashion. And this is the part most people miss: Hongjoong's fashion journey is not just about clothes; it's about storytelling and sharing his unique perspective with the world.
So, what's next for Hongjoong? Only time will tell, but one thing is certain: his fashion journey is just beginning, and we can't wait to see what he creates next.
What are your thoughts on Hongjoong's fashion venture? Do you think it adds a new dimension to his artistic persona? Share your thoughts in the comments!
